38 people at a Dutch agency had AI licences. In 7 weeks, their teams built 15 working AI tools of their own.

A Dutch content and advertising agency wanted AI working inside its everyday client work, run by the people who do that work.

I designed and ran a 7-week programme to get there. Each team picked a real problem from its own work, started from a one-page brief written with an intake agent I built, and brought what it had to a weekly coaching session with me until a colleague could run it.

8 teams built 15 working AI tools on live client work. One is a print check that takes a minute. Another is a presentation workflow that saved about 8 hours on a single proposal.